Vishakha Rao is a marketing professional with more than 5 years of work experience. She is currently pursuing MBA from the New York Institute of Technology. She is also working as Digital Marketing Director at Spark Labs marketing agency where she is responsible for SEO, PPC, email marketing, competitive analysis, budget allocation and, marketing strategy for several clients. Vishakha believes in combining creative excellence with data-driven decision-making in the service of business outcomes and greater customer relevance. She used to work as Digital Marketing Manager in Hot Soup Marketing Group (marketing agency). In this role she has been instrumental in marketing transformation, leading an emphasis on data-driven marketing, customer understanding, and integrated planning for the marketing agency’s clients. Before this role, she worked with an IT company for more than 3 years as Assistant Marketing Manager. She was directly responsible for the marketing strategy, and all aspects of marketing efforts including brand and creative, product marketing, communications, digital, and field and channel marketing. Personally, Vishakha finds joy in continuous learning, she’s truly passionate about marketing and actively shares marketing tips and tricks on her personal social media channels.