We live in a society that increasingly embraces technology. Whether you run a high-flying tech startup or work at a brick-and-mortar retailer, your business must leverage technology to keep up with your competition and best serve your customers. While there may be a learning curve, the opportunities to leverage new technologies can be absolutely tantalizing. However, what if you or your colleagues aren’t that technically oriented? To put it another way, how can a non-technical person build the technical inclination to better communicate and sell to their audiences?

In this video from the Dubb Action Summit, Dubb founder Ruben Dua and Seth Thompson discuss how anyone can become more technically inclined in a tech-first world. Seth is a business development executive at Imperium Data Networks. In this outstanding conversation, Ruben and Seth discuss a wide range of topics, including why faking it until you make, it may not necessarily work, why it is important to know when you are in over your head, why you should take advantage of learning opportunities, and why curiosity and leaning into your potential ignorance can lead to massive self-education.

We hope you enjoy the conversation!