Raquel Borras is the Chief executive officer of true to your branding, expertise in branding, studied other social media moguls and influencers.

She recently joined the First Home Mortgage team with one main focus in mind- providing for the Hispanic community. The Hispanic community was targeted in a negative way. According to the 2016 National Association of Hispanic Real Estate Professionals (NAHREP), Hispanics will account for 52% of new homeowners, with nearly six-in-ten categorized as Millennials or younger.

As a whole, Hispanics are more youthful than any other U.S. demographic. Hispanics are projected to represent nearly 60% of homeownership gains in the next 15 years.  They have achieved a net gain of 1,103,000 homeowners, going from 6,198,000 in 2010 to 7,301,000 in 2016. The number of total Hispanic households grew by 330,000 in 2016 which accounts for 38% of total U.S. household formation growth making them no longer a minority group.